1. Information We Collect

We collect information you provide directly to us, as well as data gathered automatically when you use our store.

Information you provide:

• Name, email address, shipping and billing address
• Phone number (if provided at checkout)
• Payment information — processed securely via Shopify Payments or third-party processors; we do not store card details
• Account login credentials if you create an account
• Messages sent to us via contact forms or email

Information collected automatically:

• IP address, browser type, and operating system
• Pages visited, time spent on site, and referring URLs
• Device identifiers and cookie data
• Purchase history and browsing behavior on our site

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending confirmation and tracking information
• Communicate with you about orders, returns, and customer service inquiries
• Send marketing emails, promotions, and product updates — you may opt out at any time
• Improve our website, products, and overall shopping experience
• Detect, investigate, and prevent fraudulent transactions and abuse
• Comply with applicable legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties in the following circumstances:

• Suppliers & fulfillment partners: Your shipping address and order details are shared with our dropshipping suppliers to fulfill your order.
• Shipping carriers: Name, address, and contact details are passed to couriers (e.g., USPS, FedEx, UPS) for delivery.
• Payment processors: Shopify Payments and other gateways handle transactions securely under their own privacy policies.
• Analytics & marketing tools: We use services such as Google Analytics and Meta Pixel to understand site usage and run advertisements. These tools may collect data subject to their own terms.
• Legal requirements: We may disclose information if required by law, court order, or government authority.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience and analyze site traffic. Types of cookies we use:

• Essential cookies: Required for the store to function (cart, session, checkout).
• Preference cookies: Remember your settings and preferences.
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing cookies: Used to display relevant advertisements across platforms (e.g., Meta Pixel, Google Ads).

You can manage or disable cookies through your browser settings. Note that disabling essential cookies may affect store functionality.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including for order records, legal compliance, and dispute resolution. Order data is generally retained for a minimum of 5 years in line with standard business record-keeping practices. You may request deletion of your data at any time (see Section 6).

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal information ("right to be forgotten").
• Opt-out of marketing: Unsubscribe from promotional emails at any time via the unsubscribe link in our emails.
• Data portability: Request your data in a structured, machine-readable format where applicable.
• CCPA (California residents): You have the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
• GDPR (EEA/UK residents): You have additional rights under the General Data Protection Regulation, including the right to object to processing and the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us at the details provided in Section 11.

7. Third-Party Links

Our website may contain links to external websites or social media pages. TROVEO is not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

TROVEO is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will promptly delete it.

9. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. Our store is hosted on Shopify, which maintains industry-standard security including SSL/TLS encryption for all data in transit. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our store after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

We aim to respond to all privacy-related inquiries within 5–7 business days.